Strategy canvas
Where your value diverges
Each line is a value curve across the factors the category competes on. Where your curve pulls away from the field's (dashed) is your blue ocean — the part of the offer rivals can't cheaply match. Where the field is higher, that's their ground; ceding it is a choice, not a loss.
scored from your corpus (Neon)
YouPlatformsRivalsField avg·
Your blue ocean — the bet, and the curve backs it
Editor ↔ Standalone ◆ toward In your editorgap 22
Splits ↔ Persistence ◆ toward Deep persistencegap 16
Where your curve pulls off the field on your bet — the part rivals can't cheaply copy. Widen it.
Where the field leads — don't chase
Price toward Premium-23
Maturity toward Incumbent-22
The incumbents' strengths. Matching them is a war of attrition you lose — cede on purpose, fund the blue ocean.
Also holding higher ground (not the bet): Breadth +15 (Broad). A position, not the wedge.
The call
Your value curve separates from the field where you bet — Editor (In your editor), Splits (Deep persistence). That's the blue ocean; make it sharper and louder. Don't spend a sprint closing the Price / Maturity gap with the field — you won't win it, and it's not your table.